What's the difference between scrubbing and shaving?
Scrubbing is when an advertiser doesn't pay for invalid or duplicate leads. For example, while a member might have generated 100 raw signups to a campaign, 10 were already in the advertiser's database and 10 more contained bad data. So out of those 100 signups, 80 were valid leads and 20 were scrubbed. Shaving is when an advertiser doesn't pay for leads that would otherwise be valid but is attempting to increase their profit on a campaign. SplitRevenue does not accept advertiser lead shaving.